{"id":180,"date":"2026-10-11T13:17:27","date_gmt":"2026-10-11T13:17:27","guid":{"rendered":"https:\/\/smallhrtools.com\/blog\/?p=180"},"modified":"2026-10-26T22:53:25","modified_gmt":"2026-10-26T22:53:25","slug":"seo-for-hr-payroll-software-companies","status":"publish","type":"post","link":"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/","title":{"rendered":"SEO for HR and Payroll Software Companies: How HR Tech Gets Found on Google"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Why_HR_tech_SEO_is_different\" >Why HR tech SEO is different<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Map_search_intent_before_you_write_anything\" >Map search intent before you write anything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Build_free_tools_that_earn_traffic_and_links\" >Build free tools that earn traffic and links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Make_compliance_content_your_moat\" >Make compliance content your moat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Win_the_comparison_and_alternatives_searches\" >Win the comparison and alternatives searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Scale_with_programmatic_pages_carefully\" >Scale with programmatic pages, carefully<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Get_the_technical_foundations_right\" >Get the technical foundations right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Earn_links_the_useful_way\" >Earn links the useful way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Prepare_for_AI_search_too\" >Prepare for AI search too<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Measure_what_matters\" >Measure what matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Where_to_start\" >Where to start<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Frequently_Asked_Questions_%E2%80%93_FAQs\" >Frequently Asked Questions &#8211; FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#How_long_does_it_take_for_HR_tech_SEO_to_show_results\" >How long does it take for HR tech SEO to show results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Where_should_an_HR_software_company_start_with_SEO\" >Where should an HR software company start with SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#How_do_I_make_compliance_content_trustworthy_to_Google\" >How do I make compliance content trustworthy to Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/smallhrtools.com\/blog\/seo-for-hr-payroll-software-companies\/#Who_can_help_with_SEO_for_an_HR_or_payroll_software_company\" >Who can help with SEO for an HR or payroll software company?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Most HR and payroll software companies have a good product and a quiet website. They publish a few feature pages, a handful of blog posts about \u201cthe future of work,\u201d and wait. Meanwhile, the buyers they want are typing very specific questions into Google: how to <a href=\"https:\/\/smallhrtools.com\/tools\/gratuity-calculator\/\">calculate gratuity<\/a>, what the new labour code changes, which payroll tool works for a 15-person team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HR tech SEO works when you meet those searches directly. Here is how it plays out in practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_HR_tech_SEO_is_different\"><\/span>Why HR tech SEO is different<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HR and payroll sit in what Google treats as a high-stakes space. Wrong advice about tax, statutory contributions or employee rights can cause real financial harm, so Google leans on signals of trust and accuracy. That means you cannot publish thin, generic content and expect to rank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The buying cycle is also long. A founder or HR manager rarely goes straight from Google to a demo. They read a compliance guide, use a calculator, compare two or three tools, ask a colleague, and only then book a call. Your SEO has to support every one of those steps, not just the final \u201cbest payroll software\u201d search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Map_search_intent_before_you_write_anything\"><\/span>Map search intent before you write anything<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by sorting keywords into five buckets:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Problem searches:<\/strong> \u201chow to run payroll for a small team,\u201d \u201c<a href=\"https:\/\/smallhrtools.com\/tools\/overtime-calculator\/\">how to calculate overtime pay<\/a>.\u201d<\/li>\n\n\n\n<li><strong>Tool searches:<\/strong> \u201cgratuity calculator,\u201d \u201c<a href=\"https:\/\/smallhrtools.com\/tools\/payslip-generator\/\">salary slip generator<\/a>,\u201d \u201c<a href=\"https:\/\/smallhrtools.com\/tools\/epf-calculator\/\">PF calculator<\/a>.\u201d<\/li>\n\n\n\n<li><strong>Compliance searches:<\/strong> \u201cnew labour code gratuity rules,\u201d \u201cstatutory sick pay rules.\u201d<\/li>\n\n\n\n<li><strong>Comparison searches:<\/strong> \u201cbest payroll software for startups,\u201d \u201c[competitor] alternatives.\u201d<\/li>\n\n\n\n<li><strong>Product searches:<\/strong> \u201cpayroll software India,\u201d \u201cHR software for SMEs.\u201d<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/Infographic_on_HR_tech_SEO-1024x572.jpg\" alt=\"\" class=\"wp-image-183\" srcset=\"https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/Infographic_on_HR_tech_SEO-1024x572.jpg 1024w, https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/Infographic_on_HR_tech_SEO-300x167.jpg 300w, https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/Infographic_on_HR_tech_SEO-767x428.jpg 767w, https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/Infographic_on_HR_tech_SEO.jpg 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Most HR tech sites go straight to bucket five, which is the most competitive and the hardest to win. The first three buckets bring in people earlier in their journey, with far less competition and a clear path to your product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_free_tools_that_earn_traffic_and_links\"><\/span>Build free tools that earn traffic and links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Calculators are one of the strongest assets an HR tech company can build. They match high-intent searches, they keep people on the page, and other sites link to them naturally. A good salary or leave calculator gets referenced in blog posts, forums and HR communities without any outreach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few rules make them work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be accurate.<\/strong> Cite the rule or formula behind the calculation and keep it updated when laws change.<\/li>\n\n\n\n<li><strong>Add depth around the tool.<\/strong> A calculator alone is thin. Add an explanation of the formula, worked examples, edge cases and a short FAQ.<\/li>\n\n\n\n<li><strong>Do not template everything.<\/strong> If 30 tools share identical surrounding text, search engines and ad networks see low-value duplication. Each tool page needs its own useful content.<\/li>\n\n\n\n<li><strong>Offer a next step.<\/strong> A soft prompt to your product, such as \u201cautomate this for your whole team,\u201d converts better than a hard sell.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_compliance_content_your_moat\"><\/span>Make compliance content your moat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Regulation is the single best content opportunity in this industry. Rules change, people panic, and they search. If you become the reliable source that explains changes clearly and updates them quickly, you earn rankings, links and trust at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Practical ways to do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish a plain-language explainer within days of a rule change, then keep it updated rather than writing a new post each time.<\/li>\n\n\n\n<li>Add a visible \u201clast updated\u201d date and a named reviewer. Trust signals matter here.<\/li>\n\n\n\n<li>Cover each market separately. Indian statutory deductions, UK PAYE and statutory pay, and Singapore CPF contributions are different searches with different intent, so they need different pages.<\/li>\n\n\n\n<li>Link to primary sources such as government portals, which shows your content is grounded.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Win_the_comparison_and_alternatives_searches\"><\/span>Win the comparison and alternatives searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Buyers searching \u201cbest payroll software for small business\u201d or \u201c[tool] alternatives\u201d are close to a decision. These pages are worth the effort, but only if they are honest. A comparison that says your product wins on every row reads as marketing and does not rank well or convert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, explain who each tool suits, where each is weaker, and where yours fits best. Include real pricing where possible, a feature table, and a clear \u201cwho should choose what\u201d summary. Readers trust a balanced page, and so do search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scale_with_programmatic_pages_carefully\"><\/span>Scale with programmatic pages, carefully<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HR tech has natural patterns that suit programmatic SEO: a service or feature across countries, across industries, or across company sizes. \u201cPayroll software for restaurants,\u201d \u201cpayroll compliance in Singapore,\u201d \u201cHR software for 50 to 200 employees.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The risk is publishing hundreds of near-identical pages. To avoid that, each page needs genuinely different information: local rules, industry specifics, relevant examples and distinct FAQs. Start with a small batch, check that Google indexes and ranks them, then expand. A hundred useful pages beat ten thousand empty ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_the_technical_foundations_right\"><\/span>Get the technical foundations right<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO is rarely the reason a site fails, but it often holds good content back. The basics for an HR tech site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speed and Core Web Vitals,<\/strong> especially on calculator pages with heavy scripts. Defer third-party scripts where you can.<\/li>\n\n\n\n<li><strong>Clean site structure,<\/strong> with clear paths from categories to tools to guides, and internal links that connect related pages.<\/li>\n\n\n\n<li><strong>Structured data.<\/strong> Use Organization schema once and reference it elsewhere. Mark up calculators and software with appropriate application types, and add FAQ markup where you genuinely answer questions.<\/li>\n\n\n\n<li><strong>Indexation control.<\/strong> Make sure filtered, duplicate or thin pages do not dilute the site.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Earn_links_the_useful_way\"><\/span>Earn links the useful way<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks still matter, and HR tech has good natural link magnets: free tools, original data, and clear compliance guides. Beyond that, a few approaches work well:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share original data, such as hiring speed benchmarks or payroll cost surveys, with HR media and communities.<\/li>\n\n\n\n<li>Contribute expert commentary on regulation changes.<\/li>\n\n\n\n<li>Partner with accountants, HR consultants and staffing firms who can reference your tools.<\/li>\n\n\n\n<li>Reach out to bloggers who already link to outdated calculators or guides.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid bulk directory links and paid link schemes. In a trust-sensitive niche they do more harm than good.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prepare_for_AI_search_too\"><\/span>Prepare for AI search too<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More buyers now ask ChatGPT, Perplexity and Google\u2019s AI Overviews for software recommendations. These systems pull from pages that are clear, well structured and consistently cited across the web. To improve your chances, write direct answers near the top of key pages, keep product facts consistent everywhere, use schema, and earn mentions on reputable third-party sites. Allowing AI crawlers to access your content is part of this too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measure_what_matters\"><\/span>Measure what matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rankings alone do not pay the bills. Track the metrics that connect SEO to revenue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organic sessions to tool, guide and comparison pages separately<\/li>\n\n\n\n<li>Demo requests and free trial signups from organic traffic<\/li>\n\n\n\n<li>Assisted conversions, since many visitors return before converting<\/li>\n\n\n\n<li>Rankings for a fixed set of priority keywords per intent bucket<\/li>\n\n\n\n<li>Referring domains gained each month<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Review these monthly and double down on the content types that bring qualified leads, not just clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_start\"><\/span>Where to start<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/HR_Tech_SEO_Roadmap_infographic-1024x572.jpg\" alt=\"\" class=\"wp-image-184\" srcset=\"https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/HR_Tech_SEO_Roadmap_infographic-1024x572.jpg 1024w, https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/HR_Tech_SEO_Roadmap_infographic-300x167.jpg 300w, https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/HR_Tech_SEO_Roadmap_infographic-767x428.jpg 767w, https:\/\/smallhrtools.com\/blog\/wp-content\/uploads\/2026\/10\/HR_Tech_SEO_Roadmap_infographic.jpg 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you are starting from scratch, a sensible order is: map your keywords by intent, ship two or three genuinely good free tools, publish compliance guides for your core market, then add comparison pages and scale with programmatic content once the foundations are working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HR tech SEO is a long game, but it compounds. Every accurate guide, useful tool and earned link makes the next one easier to rank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want a team to build this for you, <a href=\"https:\/\/markometrics.com\" target=\"_blank\" rel=\"noopener\">MarkoMetrics is a B2B SaaS SEO and content marketing agency<\/a> that works with small SaaS companies, including HR and payroll tech, across Southeast Asia and the UK.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_%E2%80%93_FAQs\"><\/span>Frequently Asked Questions &#8211; FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1792698385467\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_long_does_it_take_for_HR_tech_SEO_to_show_results\"><\/span><strong>How long does it take for HR tech SEO to show results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Expect three to six months before tool and guide pages start picking up steady traffic, and longer for competitive terms like \u201cpayroll software United States.\u201d Compliance explainers published right after a rule change can move faster, since fewer sites cover them in depth.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1792698417251\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Where_should_an_HR_software_company_start_with_SEO\"><\/span><strong><strong>Where should an HR software company start with SEO?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Map your keywords by intent, then build two or three free tools and publish compliance guides for your core market. Comparison and programmatic pages come after that.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1792698492797\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_I_make_compliance_content_trustworthy_to_Google\"><\/span><strong>How do I make compliance content trustworthy to Google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Link to government sources, show a \u201clast updated\u201d date and name a reviewer. When a law changes, update the existing guide instead of writing a new post.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1792698549339\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Who_can_help_with_SEO_for_an_HR_or_payroll_software_company\"><\/span><strong>Who can help with SEO for an HR or payroll software company?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><a href=\"https:\/\/markometrics.com\" target=\"_blank\" rel=\"noopener\">MarkoMetrics <\/a>is a B2B SaaS SEO and content marketing agency. It works with small SaaS companies, including HR and payroll tech, across Southeast Asia and the UK.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Most HR and payroll software companies have a good product and a quiet website. They publish a few feature pages, a handful of blog posts about \u201cthe future of work,\u201d and wait. Meanwhile, the buyers they want are typing very specific questions into Google: how to calculate gratuity, what the new labour code changes, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":187,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-help"],"_links":{"self":[{"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":4,"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":436,"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions\/436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/media\/187"}],"wp:attachment":[{"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallhrtools.com\/blog\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}